5 Signs Your ‘Custom Skincare’ Isn’t Actually Personalised

“Custom” skincare has become one of beauty’s biggest buzzwords in recent years. Online quizzes, app-based routines, and subscription services promise formulas made “just for you.” It’s convenient, modern, and offers the sense that your routine is unique.

But the truth is not all custom skincare is truly personalised. In many cases, these solutions are lightly customised at best, with standard formulas dressed up as something special. If you’re relying on a one-size-fits-all system, you might be missing out on the benefits of genuine prescription skin care. In this blog, we’ll uncover five signs your skincare isn’t as personal as you think.  

1. Your Routine Came From a Quiz, Not a Clinical Assessment  

If your skincare recommendations are based on multiple-choice questions, that’s not personalisation - it’s just data sorting. Quizzes can’t evaluate your skin biology, medical history, or subtle signs of underlying conditions. Real personalisation requires expert review from prescribers who understand how skin truly works.  

2. Ingredients Are the Same for Everyone  

Many brands simply recycle the same trendy “hero” ingredients like niacinamide or hyaluronic acid. While these can be beneficial, they aren’t prescription-strength actives. Real personalisation involves tailoring potent ingredients. For example, one person may need prescription cream for rosacea with metronidazole, while another may need dull skin treatment with tretinoin.  

At MiQuest, we focus on choosing the right ingredients in the right strength for your skin alone.  

3. No Consideration of Lifestyle, Hormones, or Medical History  

Skin doesn’t exist in isolation. Stress levels, hormonal shifts, diet, medications, and even allergies all play a role in how it behaves. Unfortunately, algorithms or quizzes rarely capture this level of detail.

When you don’t consider the bigger picture, you risk using products that may irritate your skin or fail to address the root of the problem. Clinical experts are trained to interpret these factors – and that makes a world of difference.  

4. You Don’t Get Clinical Monitoring or Adjustments  

Many so-called “custom” skincare plans are static, meaning what you receive at the start is what you keep, regardless of how your skin responds. However, true personalisation is dynamic. At MiQuest, your prescription evolves with your skin.  

Our experts and AI review regular updates and photos to refine your formula, so it continues to work effectively - adapting to stress, seasonal changes, or hormonal fluctuations.

5. Everything Feels “Customised,” But Nothing Feels Medical  

Although some brands personalise labels or packaging, the formulas remain generic. That’s not clinical personalisation, that’s marketing. Real personalisation involves expert prescribers, pharmacists, and formulation scientists working together with advanced AI to create a treatment unique to you.  

Our AI technology is now registered as a UKCA medical device, ensuring your treatment is not only precise but also safe, effective, and clinically regulated.  

Real Personalisation Calls for Real Expertise  

If your skincare is based on quick quizzes, generic actives, and no medical oversight, it isn’t truly personalised. Real personalisation requires the safety and precision of clinical expertise combined with intelligent technology.

At MiQuest, we’re the first service to bring together dermatology prescribers, pharmacists, formulation scientists, and UKCA-registered AI. This helps us deliver prescription skincare that adapts with you, whatever your skin concerns may be.  

Don’t settle for generic skincare. Experience powerful, evolving, medically guided treatments that are truly yours.  

Start your consultation today or get in touch to learn more about how our personalised skincare can transform your skin.