Trust, Not Just Tech: How We Combine Medical Intelligence with Artificial Intelligence

Artificial Intelligence has become increasingly common in the skincare world. From skin-scanning apps to product recommendation bots, technology is now part of how we approach skin health. But not all AI is created equal. Some systems are helpful tools that support better treatment decisions. Others are simply buzzwords with no clinical value.

At MiQuest, we use AI with a clear purpose. Our UKCA-certified AI Medical Device is designed to support real human experts. It helps us personalise skincare more accurately, but never replaces the judgement of dermatology prescribers, pharmacists, or formulation scientists.

In this blog, we explain exactly how MiQuest combines artificial intelligence with medical expertise to give you safer, smarter skincare.

Why AI-Only Skincare Falls Short

Many brands now claim to use AI. But in most cases, that technology is unregulated and lacks medical oversight. For example, some tools assess selfies and generate recommendations based on surface-level image analysis or online surveys. This may feel impressive, but there is no guarantee of accuracy, safety, or long-term care.

AI alone cannot:

• ‍‍Understand your full medical history
• Adapt to emotional needs or concerns
• Provide clinical judgement
• Spot warning signs of more serious skin issues

For people with sensitive skin or complex conditions like acne or pigmentation, relying solely on algorithms can lead to delays in proper treatment. This is where MiQuest stands apart.

The MiQuest Difference: People and Technology Working Together

At MiQuest, we’ve developed a dual approach that combines regulated AI with licensed human professionals. Our AI is registered as a UKCA-certified Medical Device and approved by the MHRA. That means it meets strict clinical standards for safety and accuracy.

Here’s how the system works:

Step 1: Smart Diagnostic Assessment

When you start your MiQuest journey, you complete a clinically structured consultation. Your responses, alongside your images, feed into our AI engine, which has been trained on thousands of cases. It evaluates skin type, condition, sensitivity, and previous treatments for our dermatology team to review.

Unlike generic quizzes, this AI was built specifically for dermatology and is aligned with real-world clinical practice.

Step 2: Expert Review by Humans

Our team of dermatology prescribers, pharmacists and formulation scientists reviews every single prescription. They assess the AI analysis recommendations alongside your personal data, medical history, and skincare goals. If any ingredient needs adjusting or excluding, they take care of it. Nothing is automated without review.

This step ensures that no formula goes out without human validation. It gives you peace of mind that your treatment has been approved by licensed professionals.

Step 3: Monthly Progress and Adjustments

Skincare isn’t a one-time event. Your skin changes over time, and so should your skincare prescription. MiQuest allows you to submit monthly feedback and progress updates. Our AI reviews that data and makes suggestions for how to tweak the formula. Our clinical team then checks and approves those changes.

This system ensures that your prescription evolves with you. You never have to start over or book a new appointment just to get a stronger or gentler formulation.

Why This Approach Builds Trust

Skincare is personal. And when AI is involved, many people worry about losing the human touch. That’s why we’ve built MiQuest to offer the best of both:

• Accuracy from AI. Our medical device software can spot patterns and insights faster than any human alone.
• Safety from experts. Our licensed clinicians apply judgement, care, and context to everything the AI suggests.
• Ongoing support. If you have a reaction or a question, you speak to a real medical team.

Our goal is to provide smart skincare without sacrificing trust or quality. That’s why we never let AI make final decisions on its own.  

Real Results. Not Guesswork.

Our combined system allows us to offer:

• Truly bespoke formulas, not just tweaked bases
• Access to prescription-only ingredients, like tretinoin or hydroquinone
• Clear exclusions for pregnancy, allergies, and sensitivities
• Constant formula optimisation based on real-time feedback
• Transparent care, led by real humans

For our users, this means better results and greater confidence in their treatment plan.

How to Know if an AI Skincare Brand is Legit

Here are a few ways to spot the difference between medical AI and marketing hype:

• Is the AI regulated as a medical device?
• Are licensed dermatology prescribers or pharmacists involved in approving prescriptions?
• Can you speak to a medical team if you have side effects or concerns?
• Does your formula evolve over time or stay static?
• Are you using prescription-strength ingredients, or just over-the-counter actives?

At MiQuest, we can confidently say yes to all the above.

Conclusion: Innovation Should Empower, Not Replace

The future of skincare isn’t just about AI. It’s about how that AI is used. At MiQuest, we believe the smartest technology is the kind that empowers medical professionals to deliver better, safer care. You get the benefits of precision and personalisation, but always with expert oversight.

If you’ve been sceptical about AI in skincare, we hear you. That’s why we’ve built a model that puts people first and uses technology as a powerful support, not a substitute.  

Ready to experience the future of safe, personalised skincare?

‍Start your MiQuest consultation today and experience skincare that’s truly made for you.