Personalised Skincare or Clever Marketing? How to Spot the Difference

The word “personalised” is everywhere in skincare right now. Many brands are tapping into the idea of tailor-made routines, but the truth is most of them aren’t really personalising anything. What you’re usually getting is a recycled formula dressed up to feel bespoke.

At MiQuest, we believe personalisation should mean something deeper — built around your biology, not just your browser history. In this blog, we’ll show you how to tell the difference between true customisation and clever marketing.

The Illusion of Personalisation  

Lots of “custom” skincare brands start by asking a few basic questions – maybe your skin type, goals, or how much water you drink. But behind the scenes, you’re being funnelled into a tiered base system with small tweaks. There’s no diagnostic data and no medical insight – often just mass-market products repackaged with your name on them.  

These formulas can’t adapt to your skin’s needs, and they often contain inactive or one-size-fits-all ingredients. If you’ve ever felt like your skincare stopped working after a month, this might be why.

What Real Personalisation Actually Looks Like  

True personalisation starts with science. At MiQuest, we look at your skin’s biology, sensitivity level, and unique concerns, whether it’s hormonal acne, pigmentation, dull skin, or rosacea prescription cream. Then we prescribe a treatment using medical-grade actives like tretinoin or hydroquinone, depending on the unique needs of your skin.  

With our team, we don’t use a copy and paste approach. Your formula is built from scratch and adjusted over time. Your skin doesn’t stay the same, so why should your treatment?

Why MiQuest Does It Differently

MiQuest is powered by advanced AI that’s registered as a UKCA medical device which means it meets the UK’s medical device regulations for safety, quality, and performance. This classification confirms that the technology is suitable for use in healthcare settings , supporting  our  dermatology prescribers, pharmacists, and scientists to create the safest, most personalised and effective prescription skincare for you.

Our AI helps us understand your skin better, faster. But it never makes decisions alone. Every treatment made in combination with real medical experts, and your formula evolves monthly based on your feedback, results, and even side effects. It’s the only way to deliver prescription skincare that’s truly tailored to you.

How to Tell the Real from the Pretenders  

Here’s a quick checklist for when you’re trying to decide between skincare brands:

Real:

• Overseen by UK-registered professionals  

• Regulated supporting technology (UKCA medical device)

• Custom-built prescription from scratch

Pretenders:

• Generic base with minor tweaks  

• No expert review or clinical input

• Same formula every time  

The bottom line is, if it feels easy and instant, it’s probably not personalised. And if your skin concerns need prescription skincare, you deserve more than a questionnaire and a guess.  

Choose the Smarter Way to Personalise  

So many skincare brands promise the world with “custom” labels, but more often than not, the results fall short. At MiQuest, we combine science, AI, and expert care to deliver prescription formulas that work with your skin, not against it.

Ready to see what real personalisation looks like? Start your consultation today for just £2.99/month!