
Pigmentation is perhaps one of the most stubborn skin concerns. People often invest time and money into products that promise brighter and clearer skin, but these skin issues don’t just fade away with a quick-fix serum. That’s because lasting pigmentation treatment needs to work below the surface.
In this blog, we’ll explore what pigmentation is, why supermarket serums fall short, and how you can finally find a solution that works with advanced pigmentation treatment here at MiQuest.
What Pigmentation Really Is
Pigmentation happens when the skin produces too much melanin, the pigment that gives the skin its colour. This can be triggered by sun damage, hormonal changes, inflammation, or even genetics, resulting in patches of uneven skin tone, dark marks, or melasma.
Think of pigmentation like weeds in a garden. You might trim what you see on the surface, but unless you tackle the roots beneath the soil, the problem keeps coming back. That’s why superficial treatments just don’t deliver the long-lasting results you deserve.

Why Supermarket Serums Fall Short
Most supermarket or high-street serums simply aren’t built to deliver true pigmentation treatment. Here’s why:
Weak active ingredients:
Low concentrations of ingredients like vitamin C and niacinamide mean limited results. Although these ingredients may sound impressive on the label, without clinically effective strengths, it’s impossible for them to make a real difference.
Poor penetration:
These formulas often can’t reach the deeper layers where pigmentation forms. At best, they target surface dullness and leave the root of the problem untouched.
One-size-fits-all approach:
These treatments aren’t tailored to your skin’s unique skin type, severity, or root cause of pigmentation. Because of this, what works for one person may have little to no impact for another.
No clinical backing:
Most aren’t tested or regulated as medical-grade solutions. Results are left to chance without any robust trials or evidence.
Inconsistent results:
Without any precision or potency, results can vary wildly and usually don’t last. What seems like progress can quickly reverse as pigmentation resurfaces.

What Difference Can MiQuest Make?
Here at MiQuest, we take a completely different approach to pigmentation treatment. Every plan begins with clinically proven actives such as tretinoin, hydroquinone, hydrocortisone, and other science-backed ingredients. Unlike supermarket products, our treatments are formulated with powerful prescription ingredients with effective strengths to genuinely target stubborn pigmentation, and not just give the illusion of brightness.
What really makes us different is our personalisation. This is at the core of every move we make, tailoring each and every treatment to your unique skin type, severity of your pigmentation, and the underlying causes driving it. Our formulations are created using a combination of state-of-the-art AI technology and real medical skin experts, like dermatology prescribers, pharmacists, and pharmaceutical scientists, to ensure every prescription is medically sound, safe, and highly effective.
Additionally, our AI technology is officially registered as a UKCA medical device, meaning it has been assessed to meet the UK’s strict regulations for safety, quality, and performance. This helps us create a pigmentation treatment protocol that isn’t just personalised but also regulated to the same standards you’d expect from a healthcare setting.
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Your Journey to Clearer Skin Starts Here
Pigmentation doesn’t have to be a lifelong struggle, and you deserve more than generic treatments that aren't made for you. With the right science, personalised care, and medical-grade technology, real progress is possible. Trust MiQuest to see real results and achieve your best skin yet.
Start your MiQuest journey today and see the difference personalised skincare can make.





