AI in Skincare: How to Spot the Difference Between Marketing Hype and Medically Regulated Innovation

Artificial Intelligence (AI) has quickly become one of the most talked-about technologies. But when it comes to your skin health, it is important to understand exactly what AI means, what it does, and how it should be used responsibly.

At MiQuest, we want to be transparent about how our UKCA-certified AI Medical Device works. We use it to support safe, medically guided skincare that evolves with your needs.  

Our technology is certified and regulated, and it works hand in hand with real medical professionals. This is how AI should be used in skincare: to support expert care, not replace it.  

Understanding AI in Skincare

AI refers to computer systems that can learn from data, identify patterns, and make predictions. In the context of skincare, our UKCA-certified Class 1 AI Medical Device can be used to assess photos, analyse skin concerns and track changes over time.

However, not all AI is created equally. Some systems rely on basic quizzes or one-time assessments. Others use simplified logic trees to categorise people into skin types. At MiQuest, our AI is significantly more advanced and has been independently certified as a medical device.

MiQuest’s AI Is UKCA-Certified

MiQuest uses advanced AI technology developed by our in-house expert AI scientists that is registered as a UKCA Class 1 Medical Device with the MHRA (Medicines and Healthcare products Regulatory Agency). This certification means our AI has been backed by comprehensive documented evidence and quality systems.  

Our AI meets the regulatory standards required for medical devices in the UK. It plays a genuine role in helping our dermatology prescribers and pharmacists deliver personalised care that is safe, effective, and adapted to your skin's needs.  

How Our AI Works at MiQuest

When you complete your consultation with MiQuest, you share detailed information about your skin goals, medical history, symptoms, and even upload photos. Our AI analyses this data to do the following:

• Captures and analyses the facial skin image for the overall condition of the skin. The captured image is then combined with the patient questionnaire response. This information supports our formulation scientists to develop highly personalised, optimised formulations.

• Personalised patient progress information regarding treatment.

• Identify patterns that suggest acne, pigmentation, skin type, or sensitivity

 These insights are then handed over to our licensed dermatology prescribers, pharmacists, and formulation scientists. They review the data generated by AI alongside their expertise and make the final decision on your personalised treatment. The AI provides detailed input, but a qualified human expert is always in control.

The Role of Human Oversight

AI offers speed and precision, but it cannot replace human judgement. There are many factors such as hormonal shifts, stress levels, lifestyle, or past product reactions that AI alone cannot fully understand.

This is why MiQuest always puts our clinical team in charge. Every prescription is reviewed and approved by a healthcare professional. This person can adjust dosages, change ingredients, and address issues the AI may not detect on its own.

Our team also handles follow-up care, reviews progress, and helps manage any side effects. You are never left with just an automated system. There is always someone available who understands your skin and your medical background.

Ongoing Support and Adaptation

Your skin is not static. It changes based on climate, stress, diet, hormones, medication, and more. MiQuest’s recognises these changes and help you respond to them. Every month, you are invited to check in and share how your skin is doing. You can flag changes, reactions, or progress.

We track these updates and look for patterns in your skin behaviour over time. If a change is needed, it will suggest adjustments to the formula. Once again, these suggestions go to our clinical team for review. Only a qualified prescriber can approve and update your treatment.

This approach ensures your skincare is always up to date, without you needing to start from scratch or experiment on your own.  

The Value of True Personalisation

At MiQuest, personalisation is more than just a label. We do not use pre-formulated bases or place people into broad skin types. Your treatment is made for you, from the ground up.

Every ingredient, percentage, and delivery method is selected based on data, reviewed by experts, and tailored to your evolving needs. Our AI enhances this process by offering detailed insights and tracking long-term skin behaviour. But we never let technology replace the judgement, compassion, and experience of our medical team.

Why Regulation Matters

Without regulation, anyone can claim to use AI. But that does not mean it is safe, accurate, or clinically valid. That is why MiQuest has pursued official certification of our AI as a medical device. This ensures our technology is held to high standards for patient safety, ethical use of data, and clinical performance.

It also ensures that you can trust how your information is being used, and that your treatment is built on evidence rather than marketing.  

Final Thoughts

At MiQuest, we use AI not to impress but to improve. We integrate advanced technology into a medical model that prioritises your safety, adapts to your skin, and supports long-term results.

If you are looking for a skincare solution that combines science, precision, and professional care, MiQuest offers a smarter way forward. Our UKCA-certified AI Medical Device works alongside licensed experts to deliver high-quality, personalised skincare that evolves with you.

Ready to experience a new standard in personalised skincare?

Start your consultation today and discover how MiQuest combines clinical expertise with intelligent innovation to deliver results you can trust.